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Advertising is a powerful tool for reaching and engaging with customers, but not all advertising is created equal. Impactful advertising is advertising that truly makes an impact on its audience, whether that’s by educating them, entertaining them, or inspiring them to take action. One of the key elements of impactful advertising is relevance. Advertising that is highly relevant to the target audience is more likely to be seen, remembered, and acted upon. This means that the ad should speak directly to the customer’s needs and wants, and should be tailored to the specific demographics, psychographics, and behaviors of the target audience.


Ads that stand out and capture the attention of the audience are more likely to be effective. This can be achieved through the use of strong visual elements, clever copywriting, or a unique and attention-grabbing concept.

Call to action

This is a clear and direct message that encourages the viewer to take a specific action. It could be to visit a website, make a purchase, or sign up for a newsletter.

Frequently Asked Questions

What will you need to get started with an artwork?

Typically what is required to get started is a brief of the desired outcome

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