CASE STUDY: SEARAIL
Observation
The Port core function remains the loading and off-loading containers carrying materials in and out of the host country.
Solution
Use containers as inspiration for creating a new identity for SEARAIL and develop a new pay-off line.
Project Challenging Story
A subsidiary of Botswana Railways with a port off the coast of Namibia wanted a new identity.
- Brand Development
- Logo Design
- Social Media
CASE STUDY: BPOMAS
Observation:
The BPOMAS brand has been around since 1990, thus it has been caring for Batswana health and has been the Number 1 medical aid provider as they cover almost the entire public sector.
Solution:
Create an awareness campaign around why BPOMAS is Number 1 medical aid provider and position it as affordable as well
Result:
The brand customer base grew from 75 000 principal members to 81 000 members over a period of 3 years with an average of 2 000 new members every year.
Project Challenging Story
The BPOMAS brand had been the same for the past 30 years, as such the brand has stagnated and not getting the requisit exposure. The brand doesn’t fit in the modern era and as such needed a fresher look that will be aspired by a wide audience. Repositionng and packaging of BPOMAS products was the step to make their customers and potential customer aware.
- Brand Strategy
- Brand Activation
- Social Media
Frequently Asked Questions
What is the best time to post on social media?
The best time to post on social media depends on several factors. While your choice of platform and your industry both matter, your audience activity plays the biggest role. So ideally, you should look at your post performance to get valuable data about the perfect post timing for your business.
How often should I post on social media?
Again, this largely depends on your audience. While you definitely should publish at least one post every day, you should see if posting more often will make any difference in your performance. Once you find a posting frequency that works for you, create a publishing calendar, and follow it consistently.
How do I get started with social media marketing?
There are a few things you need to begin marketing on social media – a goal, a target audience and a strategy.
