CASE STUDY: BPOMAS
Observation:
The BPOMAS brand has been around since 1990, thus it has been caring for Batswana health and has been the Number 1 medical aid provider as they cover almost the entire public sector.
Solution:
Create an awareness campaign around why BPOMAS is Number 1 medical aid provider and position it as affordable as well
Result:
The brand customer base grew from 75 000 principal members to 81 000 members over a period of 3 years with an average of 2 000 new members every year.
Project Challenging Story
Clarification regarding general practitioner (GP) Consultation Limits
- Public Relations
- Brand Design
Frequently Asked Questions
What is Public Relations?
Public relations is a way of communicating that helps organizations connect with the right people. It involves creating a message that is easy to understand and protects the organization's reputation. By doing this, a positive and long-lasting relationship can be built with the people who matter to the organization.
What I the difference between public relations and marketing?
Good communication involves both marketing and public relations. Marketing is about paid advertising and selling things, while public relations is about managing a good reputation by getting positive news coverage in traditional and digital media.
