CASE STUDY: BOMAID
Project Challenging Story
The BOMAID brand had been the same for the past 40 years, modern era and as such needs to be brought forward. Rebrand BOMAID to make the brand modern, relevant and thus able to draw younger customers.
Observation:
The BOMAID brand actually started the private medical aid industry in Botswana. BOMAID has been around since 1972, thus it has been AT THE HEART OF HEALTH since then.
Solution:
Relevant to the BOMAID while also being modern, fresh and visually distinctive. The new identity must speak to the Heart of Health while staying relevant to the core of BOMAID.
Result:
The identity was well received and become the cornerstone of Botswana Medical Aid Society.
Project Challenging Story
Create a Breast Cancer Awareness Campaign that draws attention to breast cancer in a different yet cost effective BUT also socially relevant manner.
Observation:
Vivid Insight observed that pastel colours were in season and that people were experimenting with various color pallets
Solution:
Pink lipstick Fridays – this was draws attention to the use of the color pink associated with breast cancer. This campaign subsequently evolved into Pink Fridays.
For cost effectiveness the campaign was based predominantly on social media & brand activations.
Result:
The Campaign was such a success that it was copied by other associate client specifically Liberty Life.
Project Challenging Story
Create a Breast Cancer Awareness Campaign that draws attention to breast cancer in a different yet cost effective BUT also socially relevant manner.
Observation:
Most organizations are beginning to offer services beyond their initial scope of work to lure customers to increase market and wallet share.
Solution:
Highlight the services outside of medical aid that BOMAID provides.
Result:
Beyond Healthcare – was a campaign highlight the additional services provided by BOMAID that are outside of the medical aid.
- Rebrand Logo Development
- Brand Activation
- Brand Design
CASE STUDY: BOTSWANA RAILWAYS
Project Challenging Story
Create an awareness campaign that projects Botswana Railways in good standing, is unique, create talkability while growing the brand.
Observation:
Use marketing communications to improve perception of the brand while also increasing awareness.
Solution:
Make the train the hero of our everyday lives, show the train is an integral part of the society as whole.
Result:
The Brand Campaign “We are Botswana Railways” not only restored the belief in Botswana Railways but also increased brand recall and awareness. Added bonus was the attention created enough interest to bring back the passenger train.
- Brand Awareness
- Brand Activation
- Brand Design
CASE STUDY: CEDA
Project Challenging Story
Create a name, campaign and visual look for a campaign centred around borrowing small medium enterprises who have to bend together to form a borrowing group.
Observation:
The product is designed around not only ensuring financial success of the recipients BUT recipients working together to grow together.
Solution:
Vivid Insight came-up with the name Mabogo-Dinku derived from a Setswana saying “Mabogo dinku aa tebana” which loosely translates to bending together to help each other. The campaign was visually driven by SMME whom the campaign was targeting.
Result:
The campaign has had a 120% repayment success.
- Creative Execution
- Brand Strategy
Frequently Asked Questions
What is brand activationt?
Brand activation means creating an event or activity that helps more people know about your brand. The purpose is to increase brand awareness.
Does brand activation work?
How does Brand Activation work? It makes people have a feeling towards your brand by creating an experience that triggers emotions. This is important because once people feel a connection with your brand, they are more likely to remember it.
