CASE STUDY: SEARAIL
Observation:
Most travellers to Nambia using the national road A2 were unaware of the services to be accessed at SEA RAIL.
Solution:
Create an awareness campaign along the A2 to reach most travellers to that area using Television and Out-of-Home media
Result:
Campaign along the A2 Road.
Project Challenging Story
A subsidiary of Botswana Railways with a port off the coast of Namibia wanted a campaign to create awareness about the Business Opportunities the Port offers.
- Brand Design
- Publication
- Creative Execution
CASE STUDY: MASCOM WIRELESS
Observation:
Many visitors to the country use road-travel to gain entry into Botswana
Solution:
Use Out-of-Home media to create awareness at the border posts.
Result:
Mascom Wireless has been using the same media for the past eight(8) years, and continues to use it today.
Project Challenging Story
Mascom Wireless wanted to be the preferred network for roaming clients when they enter the country.
- Brand Design
- Out-Of-Home
- Advertising
CASE STUDY: BOTSWANA SAVINGS BANK
Observation:
The use of Botswana Television especially at primetime would increase brand visibility and product uptake without necessarily increasing costs.
Solution:
Provided a media buying package with Botswana Television
Result:
High TVC rotation at primetime thereby increasing product and services uptake and awareness of the brand.
Project Challenging Story
Botswana Savings Bank wants to reach more Batswana BUT have a reduction in budget.
CASE STUDY: BOTSWANA LIFE
Observation:
Botswana Life had already invested in a Television Commercial.
Solution:
Negotiate with Botswana Television & Radio Botswana 2 for premium media placement at a cheaper rate
Result:
Reduce clients expenditure by almost 45% and increased their media presence by an average of 30% on Botswana Television & Radio Botswana 2.
Project Challenging Story
Botswana Life wants to reach new customers while reinforcing relationship with existing customers.
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